Digital Products

I set out to be a full time creator. Here's how it's going...

A revenue breakdown across 8 streams of income for my 2 newsletters
Lex Roman 8 min read

You know how kids these days all want to be pro YouTubers?

It’s me. I am the kid.

In June, I told you I wanted to try being a full time creator for the summer.

By that, I didn’t really mean YouTube. I meant this newsletter, my other newsletter and the revenue streams that originate here.

My friends in LA laughed at me. Contrary to what TikTok would have you believe about Hollywood, they all have real jobs.

So, how’s it actually been going?

Well, I was wrong about pretty much everything.

I forecasted the reader growth wrong.
I projected the revenue wrong.
I changed my mind about stuff I thought I would like doing.
My partners and clients landed in completely different places than expected.

It’s weird because I have personally never been more on my game.

I feel like 2017 Kevin Durant wondering why he has to ride Steph Curry’s coat tails to get a championship ring.

In today’s issue, I explain what I wanted to do and where it went wrong. A little behind the scenes of a (wannabe) creator business.

Revenue Rulebreaker

Behind the scenes newsletter about Lex's adventures in recurring revenue. Shipped hot and sent with flavor.

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