Getting people to trust you isn't easy. When it comes to building trust with potential buyers, a glowing review goes a long way. But it can be hard to know when to collect client testimonials, how to collect them, and where to use them in your marketing.

Did you know there’s fast ways and slow ways to bring in new clients? Not all lead generation strategies are created equal! Some will pay off now, some will pay off later and some may never pay off.