I moved to San Francisco on a brisk day in January 2014 with only a suitcase and two potential client meetings.
I figured if those didn’t work out, I could hustle something up. I was great at catching interest and closing projects but, in my early years, I dramatically underpriced my services.
By a lot.
I didn’t know how big that gap was until I shared my desired rate with one of the San Francisco clients.
“$50 an hour,” I said shyly.
“We’ll pay you $75.” They responded.
It was in that moment I realized just how much I was underbidding.
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