How Soren Iverson went from posting jokes to profitable agency in 4 months

I’ve never been able to crack social media growth*

Being able to consistently get eyes is not something I can do.

So I study people closely who can pull it off.

I want to know their secret.

This year I’ve been watching Soren Iverson do just that.

Not just the viral post thing (which is impressive) but also turning that skill into a book, an app and an agency.

Whether or not you care about social media, there’s a good lesson in Soren’s ability to stay-the-fuck-on-topic.

This is an unconventional story for us here. But I really do think it’s a good one. Soren and I have very different takes on why he can soar past his goals so fast. Read them below.

*except that one time my Twitter did help me grow and sell a different newsletter so ok maybe I cracked social growth before and then promptly deleted that entire account 🙃 

Who’s Soren Iverson and What’s His Business

Soren Iverson is a digital product designer who quit his tech job and went out on his own in April of this year. And he skyrocketed to fame in every category. Wunderkind this one. So many lessons, so little time.

Soren’s business portfolio looks like this:

• A product design agency 
• A gamified walking app
• A book 
• A set of viral social accounts (choose your channel really) and high profile brand partnerships like Duolingo

The revenue split is 30-40% on the content business and 60-70% on the agency. The app doesn’t have a revenue model yet (or Soren didn’t include it in the revenue pie).

Wow, what a diverse range of ventures to nail IN ONE YEAR.

How it started

It all started with “unhinged UI.”