You're leaving Substack...or you're thinking about it...and your biggest fear is: losing your audience and revenue growth.
First of all, you have nothing to be afraid of because Substack has been stealing from you this whole time. BUT also, I get it. They made a lot of false promises. Hid the truth in their analytics and left you wondering how much Substack really has helped your publication.
I can help you make this move with confidence when we make a Substack migration revenue plan ($499).
Your Substack migration revenue plan can include:
- Choosing the right platform for your revenue model.
- Running a switch raise to fund this transition.
- Running a subscriber drive on your new platform.
- Creating automations that ensure continued conversion.
- Talking through other revenue streams that can augment your income.
Book your session for $499 and get:
- The 1 hour session to make this migration revenue plan together.
- 30 days of email support for us to troubleshoot as you implement the plan.
- 1 year in my Legends membership where you get access to all my paid content on running subscriptions, booking sponsorships, selling digital products and more, plus event invitations and collaboration opportunities.
There are ONLY 3 of these available. You must purchase by August 31 and you must book your session in September, November or December of 2025.
Who am I meeting with?
Me! Lex Roman. Here's some highlights about me:
- I led growth design projects at companies like Gusto, Burner, Toyota, Nissan, Prosper, Macys.com and The Black Tux where I worked on everything from checkout flows to churn reduction. My specialization has been revenue growth since 2014 and I have 10+ years of experience with subscription businesses.
- I launched my first paid subscription newsletter in 2020 (LA Pays Attention) and it was later acquired by the LA Public Press.
- I launched my signature membership, Growthtrackers, in 2022 and it became my full time income for two years, making me over 6 figures in revenue.
- I run two subscriptions now: Legends (for this newsletter) and the Paid Sub Playbook (for journalists), which make up about 60% of my revenue and the rest is sponsorships, digital products and paid trainings.
Frequently Asked Questions
When do I need to book this?
You need to buy it by August 31 and you need to book your call in September, November or December.
Is this just for Substack publishers who are leaving?
No, you can also book this if you want to make a subscription launch plan or a subscription growth plan. One caveat: you can't be planning to STAY on Substack. You either have to be leaving OR you have to be on another platform.
How should I prepare?
I would prepare the following:
- Your top three sources of list growth (from what you can glean in Substack analytics)
- Your top three recommenders in the recommendation engine (and how much subscribers they are yielding monthly)
- Your existing revenue numbers from subscriptions (or other sources)
- Your ideal monthly or quarterly revenue target
- I'd also look at the following platforms and have an idea of which you're thinking of switching too (it can be another one also): Ghost, Buttondown, beehiiv, Kit.
What are we going to accomplish on this call?
We're going to make a realistic plan for you to hit your revenue target as you leave and after you leave. It can include how to raise transition funding, subscriber drives for your relaunch and ongoing conversion of paid subscribers.
What can I do with the 30 days pro support?
You can email me how the plan is working for you and we can adjust the plan as you execute it. I'm here to cheer you on and provide realistic information on what will work based on your publication, your audience and your goals.
What's included in the Legends membership?
See for yourself when you take a cruise around Revenue Rulebreaker. You'll also have access to the Paid Newsletter Playbook (which is on the move from JournalistsPayThemselves.com). Plus, you'll get invites to events and collaborations like the mixer I'm hosting in September and our Secret Santa Swap taking place in November.