# Revenue Rulebreaker by Lex Roman
> Small business news, stories and events about how solopreneurs make money. What you need to know to grow your small business through wild times. Get useful advice, relatable vulnerability and encouraging camaraderie.
Public Ghost content for AI and LLM tooling. Use `/llms-full.txt` for consolidated page and post context.
Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`).

## Pages
- [About Revenue Rulebreaker](https://www.revenuerulebreaker.com/about.md) - Revenue Rulebreaker 🎲 produces stories and events about how microentrepreneurs actually make a living online. Here we cover hard won wins from lovable underdogs—not blowhard outliers who build their business on personality, unearned money or cons. We examine repeatable practices for business build…
- [Advanced User Settings](https://www.revenuerulebreaker.com/advanced-settings.md)
- [Buy a Group Subscription](https://www.revenuerulebreaker.com/buy-group-subscription.md)
- [Code of Conduct](https://www.revenuerulebreaker.com/code-of-conduct.md) - Expectations for how we behave in the Revenue Rulebreaker universe, including Legends and live events
- [Contact Revenue Rulebreaker](https://www.revenuerulebreaker.com/contact.md) - Get in touch with Lex Roman, the publisher of Revenue Rulebreaker
- [Contributor Guide](https://www.revenuerulebreaker.com/contributor-guide.md) - How to pitch and how to write for Revenue Rulebreaker
- [Join us for our fall series on paid speaking, selling books and converting buyers from email](https://www.revenuerulebreaker.com/events.md) - Our fall series runs from September 10-November 30. Get a season pass to come to all sessions or drop-in to the ones you want!
- [Give the Gift of Legends](https://www.revenuerulebreaker.com/gift-subscription.md) - Buy a one year subscription and make someone a Legend!
- [Group Subscriptions](https://www.revenuerulebreaker.com/group-subscriptions.md)
- [Become a Lifetime Legend 👑](https://www.revenuerulebreaker.com/lifetime.md) - Want to invest in your own small business network? Become a Lifetime Legend and get access to Legends (and special treatment) for life.
- [Build your internet business with the Revenue Rulebreaker newsletter](https://www.revenuerulebreaker.com/newsletter.md) - Your trusted guide to finding customers, selling your offer and making a living from anywhere in the world with creator Lex Roman. Free newsletters twice a month read by over 2000 creative entrepreneurs worldwide.
- [Play Outpost bingo!](https://www.revenuerulebreaker.com/outpost-bingo.md) - Win prizes when you get your Outpost account set up to start driving upgrades and winning back subscribers
- [Recommendations](https://www.revenuerulebreaker.com/recommendations.md)
- [Substack Policy](https://www.revenuerulebreaker.com/substack-policy.md) - I quit tech to stop helping bad guys. As Substack gains traction, it's important to me that I have no part in the making of their monopoly.
- [Are you moving from Substack to a new platform?](https://www.revenuerulebreaker.com/substackswitch.md) - This offer is no longer available
- [Show us how you spent your week](https://www.revenuerulebreaker.com/sunsama-challenge.md) - I'm running a challenge with Sunsama through November 30. Win prizes for sharing how you spent your week on LinkedIn!
- [Topics](https://www.revenuerulebreaker.com/tags.md)
- [Tip Jar](https://www.revenuerulebreaker.com/tip-jar.md) - Tip Jar
- [Welcome Legend! 🏆](https://www.revenuerulebreaker.com/welcome-legend.md) - You've joined a phenomenal network of good people to know
- [Welcome to Revenue Rulebreaker!](https://www.revenuerulebreaker.com/welcome.md) - The home for creative business owners making a living on their own terms

## Posts
- [Ask The Legends: What role does social media play in your business?](https://www.revenuerulebreaker.com/what-role-does-social-media-play-in-your-business.md) - I've been thinking about how nice it would be to quit but then I remember how social helps my business
- [Ask The Legends: Are podcasts a good idea for lead generation?](https://www.revenuerulebreaker.com/are-podcasts-a-good-idea-for-lead-generation.md) - I know some business owners have a podcast mainly for lead generation, but they seem like a ton of work for just that purpose.
- [Help! My favorite tool was bought by private equity](https://www.revenuerulebreaker.com/help-my-favorite-tool-was-bought-by-private-equity.md) - Bending Spoons buying Airtable has small business owners conflating two VERY different types of funding (private equity and venture capital). Here's what those terms mean and what they imply about what's next.
- [Airtable was just acquired by Bending Spoons. Goodbye to Airtable.](https://www.revenuerulebreaker.com/airtable-was-just-acquired-by-bending-spoons-goodbye-to-airtable.md) - If your business runs on Airtable or worse, if your business IS Airtable, you need to make your own exit plan
- [My loneliest summer as an entrepreneur](https://www.revenuerulebreaker.com/my-loneliest-summer-as-an-entrepreneur.md) - I couldn't book a project to save my life. This is the story about how I was terminally wrong about my business model.
- [Summer hiatus: August 5-13](https://www.revenuerulebreaker.com/summer-hiatus.md) - I'm taking a week off of publishing Revenue Rulebreaker. Here's what to expect!
- [Ask The Legends: What's your advice for someone just going self-employed?](https://www.revenuerulebreaker.com/whats-your-advice-for-someone-just-going-self-employed.md) - It can be scary to depend on yourself to make money. Tell us something that makes the start of that journey easier.
- [Best of small business news: Week of July 27-31](https://www.revenuerulebreaker.com/best-of-small-business-news-week-of-july-27-to-31.md) - Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary
- [The Lucky 400 Drive: Help us smash 400 Legends!](https://www.revenuerulebreaker.com/lucky400.md) - Be a bigger part of Revenue Rulebreaker and grow your indie business with us. The Lucky 400 drive runs July 28-August 1!
- [Josh Spector is ditching his free newsletter. Should you?](https://www.revenuerulebreaker.com/josh-spector-is-ditching-his-free-newsletter-should-you.md) - What it means for us that one of the biggest creators in online entrepreneurship is privatizing his emails
- [Ask The Legends: What's your favorite business book?](https://www.revenuerulebreaker.com/whats-your-favorite-business-book.md) - I've been thinking about the business books that have shaped how I operate
- [Collaboration requests: Find Legends to collaborate with!](https://www.revenuerulebreaker.com/collab-requests.md) - Podcast swaps, newsletter swaps, guest speaking and more asks from Legends you can team up with
- [Generating a living wage is hard enough. How the hell do entrepreneurs save for retirement?](https://www.revenuerulebreaker.com/generating-a-living-wage-is-hard-enough-how-the-hell-do-entrepreneurs-save-for-retirement.md) - A starting (or restarting) guide for self-employed people who need a little motivation and inspiration for how your retirement could look
- [Ask The Legends: What does your summer schedule look like?](https://www.revenuerulebreaker.com/what-does-your-summer-schedule-look-like.md) - For most of us, it tends to be a slower period in business. Are you choosing to work less or operating at full speed?
- [Best of small business news: Week of July 20-24](https://www.revenuerulebreaker.com/best-of-small-business-news-week-of-july-20-to-24.md) - Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary
- [Squarespace walks back their pricing increase saying it was an "internal error" LOL OK](https://www.revenuerulebreaker.com/squarespace-walks-back-their-pricing-increase-saying-it-was-an-internal-error.md) - Nevermind the immense customer backlash this price hike generated. It was all just a mistake, Squarespace says.
- [Patreon is killing your business...and maybe their own](https://www.revenuerulebreaker.com/patreon-is-killing-your-business-and-maybe-their-own.md) - Prepare to weather a storm of minor inconveniences
- [Ask The Legends: How do you save for retirement as a self-employed person?](https://www.revenuerulebreaker.com/how-do-you-save-for-retirement-as-a-self-employed-person.md) - What strategies, tools or people have you've leaned on to start saving
- [I'm starting to think "learn to code" was good advice. Step into the era of cottage code.](https://www.revenuerulebreaker.com/im-starting-to-think-learn-to-code-was-good-advice-step-into-the-era-of-cottage-code.md) - It's time to consider whether we need to bring more of our tech in-house.
- [Ask The Legends: What's the role of your website?](https://www.revenuerulebreaker.com/whats-the-role-of-your-website.md) - Squarespace raised prices this week and it has a lot of us asking if it's time to rethink our websites
- [Best of small business news: Week of July 13](https://www.revenuerulebreaker.com/best-of-small-business-news-week-of-july-13-17.md) - Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary
- [Ask The Legends: How do you handle LinkedIn with multiple audiences or businesses?](https://www.revenuerulebreaker.com/how-do-you-handle-linkedin-with-multiple-audiences-or-businesses.md) - LinkedIn only lets you have one profile, but what do you do if you have multiple personas?
- [Stripe makes a play to buy PayPal with their private equity buddy. It's time for us to wake up to how much power they have.](https://www.revenuerulebreaker.com/stripe-makes-a-play-to-buy-paypal-with-their-private-equity-buddy.md) - While we were fighting over the middlemen like Substack and beehiiv, Stripe was quietly gaining market share. We need to demand more platform integrations than Stripe and PayPal.
- [Legends Summer Hang Guide](https://www.revenuerulebreaker.com/mixer.md) - How to get the most out of our Summer Mixer!
- [Should you add "Fractional" to your title?](https://www.revenuerulebreaker.com/should-you-add-fractional-to-your-title-to-find-better-clients.md) - Fractional executives and consultants share how it helps or hurts when finding, booking and working with clients
- [Ask The Legends: How do you make the most of a conference?](https://www.revenuerulebreaker.com/how-do-you-make-the-most-of-a-conference.md) - We all know conferences are good for making new connections but I'm curious how you make the most of the opportunity.
- [Best of small business news: Week of July 6-10](https://www.revenuerulebreaker.com/best-of-small-business-news-week-of-july-6-to-10.md) - Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary
- [Ghost broke our beautiful gift links :/](https://www.revenuerulebreaker.com/ghost-broke-our-beautiful-gift-links.md) - It was nice while it lasted. Hopefully, it will come back soon.
- [Ask The Legends: Does adding "fractional" to your title help or hurt?](https://www.revenuerulebreaker.com/does-adding-fractional-to-your-title-help-or-hurt.md) - I want to hear about your experience using it or losing it.
- [How's the business doing? Quarter in review (Q2 2026)](https://www.revenuerulebreaker.com/hows-the-business-doing-quarter-in-review-q2-2026.md) - A look inside how Revenue Rulebreaker is running with revenue, expenses, wins and failures of the second quarter of 2026
- [Best of small business news: Week of June 29-July 3](https://www.revenuerulebreaker.com/best-of-small-business-news-week-of-june-29-to-july-3.md) - Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary
- [Customers are bailing on the once beloved ThriveCart. The downtime is one thing. It's the communication that's the problem.](https://www.revenuerulebreaker.com/customers-are-bailing-on-the-once-beloved-thrivecart-the-downtime-is-one-thing-its-the-communication-thats-the-problem.md) - ThriveCart was down for several hours on Friday without warning, causing customers to lose sales and make moves to exit the declining platform. The problems started a couple years ago, coinciding with a $35M investment from private equity.
- [Flodesk releases Studio, an AI-powered email builder they say runs on human-created design. What does that mean?](https://www.revenuerulebreaker.com/flodesk-releases-studio-an-ai-powered-email-builder-they-say-runs-on-human-created-design-what-does-that-mean.md) - Flodesk users are overflowing with excitement about this latest release but I have questions about what human-created design means in the context of an AI tool.
- [Small business news: Week of June 22-26](https://www.revenuerulebreaker.com/small-business-news-week-of-june-22-26.md) - Daily recaps of important stories, trends and updates from the small business scene
- [What I saw at Cannes Lions this year that made me want to be there in 2027](https://www.revenuerulebreaker.com/what-i-saw-at-cannes-lions-this-year-that-made-me-want-to-be-there-in-2027.md) - Everyone says you gotta be at this conference or that one. Here's what happened this year that made Lions feel like it's where I need to be.
- [Ask The Legends: What's the worst business advice you've ever received?](https://www.revenuerulebreaker.com/whats-the-worst-business-advice-youve-ever-gotten.md) - As entrepreneurs, we are flooded with advice. Share the most terrible advice you've ever gotten.
- [Ask The Legends: How does being self-employed benefit queer people like us?](https://www.revenuerulebreaker.com/how-does-being-self-employed-benefit-queer-people-like-us.md) - Let's unpack why and how self-employment benefits us as queer people
- [Q&A: (Out) On The Road with author Lindsey Danis](https://www.revenuerulebreaker.com/q-a-out-on-the-road-with-author-lindsey-danis.md) - How Lindsey Danis made a career out of covering queer travel and then turned it into her newest book
- [I led with queerness. It landed me a book deal.](https://www.revenuerulebreaker.com/i-led-with-queerness-it-landed-me-a-book-deal.md) - Lindsey Danis finds their advantage as a writer by leaning into their queer identity but only with the right collaborators.
- [Ask The Legends: How do you vet clients to make sure they're a good fit?](https://www.revenuerulebreaker.com/how-do-you-vet-clients-to-make-sure-theyre-a-good-fit.md) - Potential clients always expect that you're the one who has to win them over, but often, it's the other way around. What green flags do you look for?
- [Small business news: Week of June 15-19](https://www.revenuerulebreaker.com/small-business-news-week-of-june-15-live-blog.md) - Daily recaps of important stories, trends and updates from the small business scene
- [Spend your summer with Outpost and me: New events and case studies coming for indie publishers!](https://www.revenuerulebreaker.com/spend-your-summer-with-outpost-and-me-new-events-and-case-studies-coming-for-indie-publishers.md) - Come hang with us and learn how you can use Outpost to grow your newsletter and your subscription business.
- [Welcome Guide for Legends](https://www.revenuerulebreaker.com/welcome-guide-for-legends.md) - How to access your perks and frequently asked questions about Legends
- [Take our 2026 Reader Survey!](https://www.revenuerulebreaker.com/take-our-2026-reader-survey.md) - Help me understand which stories, events and perks are most valuable to you
- [Come hang with the Legends this summer! Our July and August events.](https://www.revenuerulebreaker.com/hang-with-the-legends-this-summer-events.md) - Three events you should be at this summer, if you're a Legend
- [Legends Liaison: Get shoutouts, intros, ads, collabs, recommendations and more](https://www.revenuerulebreaker.com/legends-liaison.md) - Want to tap into our network? Tell me what you need, Legend!
- [I refuse to shrink my life to run a successful business](https://www.revenuerulebreaker.com/i-refuse-to-shrink-my-life-to-run-a-successful-business.md) - Leo Aquino shares their non-negotiable expenses that the business must pay for and why sacrificing yourself for your business may not be the right move
- [Ask The Legends: Do you market yourself as a queer-owned business?](https://www.revenuerulebreaker.com/do-you-market-yourself-as-a-queer-owned-business.md) - We talked earlier this month about how being queer changes how you run your business, but I'm curious how much queerness plays into your marketing
- [Who can we trust about AI?](https://www.revenuerulebreaker.com/who-can-we-trust-to-stay-informed-about-ai.md) - Everyone is spouting opinions about AI's utility, likeability, and inevitability, but where are the voices bringing thoughtful analysis about what's going on below the surface with artificial intelligence?
- [Ask The Legends: How do you set boundaries with clients?](https://www.revenuerulebreaker.com/how-do-you-set-boundaries-with-clients.md) - Your sanity often depends on your boundaries, but it can be hard to know what boundaries to set and when to set them
- [Ask The Legends: Which communities do you find the most value in?](https://www.revenuerulebreaker.com/which-communities-do-you-find-the-most-value-in.md) - It's been a while since we crowdsourced a list of great communities to be part of
- [Paid subscriptions are the business model of liberation](https://www.revenuerulebreaker.com/paid-subscriptions-are-the-business-model-of-liberation.md) - It's no secret that queer people have trouble staying in business. Could this model be the answer?
- [Ask The Legends: Does sliding scale pricing work for business owners?](https://www.revenuerulebreaker.com/does-sliding-scale-pricing-work-for-business-owners.md) - My concern is that already marginalized business owners gravitate towards sliding scale pricing. Does it help or hinder these businesses staying open?
- [Ask The Legends: Are virtual summits a scam or not?](https://www.revenuerulebreaker.com/are-virtual-summits-a-scam-or-not.md) - Virtual summits took off in 2020. The longer we do them, the more I think they're a scam. What do you think?
- [Ask The Legends: What's your signature talk or workshop called?](https://www.revenuerulebreaker.com/whats-your-signature-talk-or-workshop-called.md) - I used to give talks all the time all around the same topic. Now, when I get asked to speak, it's on a wide range of topics. What's your go to topic?
- [Google doesn't care about your website. Should you still care about SEO?](https://www.revenuerulebreaker.com/google-doesnt-care-about-your-website-should-you-still-care-about-seo.md) - Google's new default AI experience changes how you show up in the search engine, forcing small business owners to decide whether or not it's time to get on board with the bots
- [Ask The Legends: How do you handle life emergencies?](https://www.revenuerulebreaker.com/how-do-you-handle-life-emergencies.md) - If you have an unexpected illness or family emergency, how do you plan for or handle those emergencies in your business?
- [Ask The Legends: Which tools do you consider indispensable?](https://www.revenuerulebreaker.com/which-tools-do-you-consider-indispensable.md) - I used to be drowning in SaaS tool subscriptions but I've cut way back this year. I want to hear about the tools that pay for themselves.
- [22 ways to find clients WITHOUT social media](https://www.revenuerulebreaker.com/22-ways-to-find-clients-without-social-media.md) - You don't need social media to find clients. In fact, you might have 22 faster ways to reach them without it.
- [Ask The Legends: How does being queer affect how you run your business?](https://www.revenuerulebreaker.com/how-does-being-queer-affect-how-you-run-your-business.md) - I'm curious how your queer identity has affected the type of business you run, how you operate your business or how you market
- [Ask The Legends: What's the best investment you've made in your business?](https://www.revenuerulebreaker.com/whats-the-best-investment-youve-made-in-your-business.md) - There's so many expenses in business. But what investment has been most worthwhile for you?
- [Paid ads are for people with money to burn and a high tolerance for fucking around to find out](https://www.revenuerulebreaker.com/paid-ads-are-for-people-with-money-to-burn-and-a-high-tolerance-for-fucking-around-to-find-out.md) - Before you give your money to Facebook, LinkedIn or Google, know the minimum buy-in for seeing a return on your paid ad campaign
- [Ask The Legends: If your job was a game, what would it be called?](https://www.revenuerulebreaker.com/if-your-job-was-a-game-what-would-it-be-called.md) - Pick part of your job that you do regularly and turn it into a game. Imagine it on the shelf at Toys-R-Us (RIP)
- [Ask The Legends: How do you collect testimonials?](https://www.revenuerulebreaker.com/how-do-you-collect-testimonials.md) - I want to integrate testimonials into my workflow but I also want them to be detailed and useful. What process has worked for you?
- [Ask The Legends: Should I offer a monthly option for my newsletter subscription?](https://www.revenuerulebreaker.com/should-i-offer-a-monthly-option-for-my-newsletter-subscription.md) - I’ve seen (convincing) advice that annual subscriptions are better long-term but is that limiting who might join?
- [Ask The Legends: What's working for growing an email list with potential clients?](https://www.revenuerulebreaker.com/whats-working-for-growing-an-email-list-with-potential-clients.md) - We've talked about newsletter growth, but how are you growing your email list with potential clients as a service provider?
- [Ask The Legends: Where do you market a lead magnet?](https://www.revenuerulebreaker.com/where-do-you-market-a-lead-magnet.md) - I want to market outside my existing audience. What other channels should I consider?
- [Ask The Legends: How do you think about competition?](https://www.revenuerulebreaker.com/how-do-you-think-about-competition.md) - I used to worry about competition a lot. I worry about it less now, but wonder if there's a smarter way to think about my competitors.
- [Ask The Legends: How do you bring your audience along in a pivot?](https://www.revenuerulebreaker.com/how-do-you-bring-your-audience-along-in-a-pivot.md) - When pivoting your business, how much do you think is helpful to share about why you’re leaving your old focus behind?
- [We've got something to say: Revenue Rulebreaker's editorial direction in 2026](https://www.revenuerulebreaker.com/weve-got-something-to-say-revenue-rulebreakers-editorial-direction-in-2026.md) - What kinds of stories you can expect from Rulebreaker right now
- [Ask The Legends: Gimme a song that helps you chill after a long day.](https://www.revenuerulebreaker.com/gimme-a-song-that-helps-you-chill-after-a-long-day.md) - Share a song for the Legends playlist
- [Ask The Legends: Best channels that aren't social media?](https://www.revenuerulebreaker.com/what-are-your-best-routes-for-marketing-as-a-service-business-that-arent-social-media.md) - I'm over IG. My email list is small. My goal is to call in new clients. What channels or methods should I be looking at?
- [More subscribers won’t save your newsletter business: Takeaways from The 2026 Newsletter Conference](https://www.revenuerulebreaker.com/more-subscribers-wont-save-your-newsletter-business-takeaways-from-the-2026-newsletter-conference.md) - Danielle Desir Corbett shares what she's taking back to her newsletter business from The Newsletter Conference. To scale a newsletter in 2026, it's not about list size anymore. It's about understanding your community.
- [Make fun of LinkedIn all you want but it's making me money](https://www.revenuerulebreaker.com/make-fun-of-linkedin-all-you-want-but-its-making-me-money.md) - Here's the 4 ways to get clients from LinkedIn if you have no following or if your posts aren't working
- [Ask The Legends: How do you think about referral fees?](https://www.revenuerulebreaker.com/how-do-you-think-about-referral-fees.md) - I've defaulted to treating referrals as a form of goodwill because I like leading with generosity. This feels right for some relationships, but I'm starting to wonder about which partnerships warrant an agreement
- [Ask The Legends: What's one thing you'd go back and tell yourself?](https://www.revenuerulebreaker.com/whats-one-thing-youd-go-back-and-tell-yourself.md) - Oh wow, it’s a time machine. You hop in and it takes you back to day one of your business
- [Ask The Legends: What's the best testimonial you've ever received?](https://www.revenuerulebreaker.com/whats-the-best-testimonial-youve-ever-received.md) - I love getting a good testimonial. And I'm often surprised at how they point out things I didn't even know I was doing.
- [Ask The Legends: If I gave you $50k, what would you do with it?](https://www.revenuerulebreaker.com/if-i-gave-you-50k-what-would-you-do-with-it.md) - We all have professional passion projects we want to start or expand if we had spare cash. What's one of yours?
- [Ask The Legends: How do you think about pricing your work?](https://www.revenuerulebreaker.com/how-do-you-think-about-pricing-your-work.md) - I've always undercharged but I find it stressful to charge higher amounts of money. You don't have to share what your prices are, but tell me how you price.
- [Ask The Legends: A new series where Legends weigh in on your most pressing questions 🍿](https://www.revenuerulebreaker.com/ask-the-legends-a-new-series-where-legends-weigh-in-on-your-most-pressing-questions.md) - Think of this like a Legends advice column. Answer questions from our community. Ask your own questions. Bask in the glory of knowledge sharing. New questions posted every week.
- [Should you give your time away for free? How 11 entrepreneurs are using free events to find clients](https://www.revenuerulebreaker.com/should-you-give-your-time-away-for-free-how-11-entrepreneurs-are-using-free-events-to-find-clients.md) - If you're sick of social and email, events could be your next marketing move. Learn exactly how 11 entrepreneurs are using free and low cost events to develop a customer base and how they turn those events into paying clients.
- [Open mic: Am I the asshole? Who should we believe about AI?](https://www.revenuerulebreaker.com/open-mic-am-i-the-asshole-who-should-we-believe-about-ai.md) - Weigh in and tell me if you think we should be talking about AI more here because I'm pretty opinionated about whose opinions I trust
- [Best Gumroad alternative: Why I switched to Payhip to sell digital products](https://www.revenuerulebreaker.com/best-gumroad-alternative-why-i-switched-to-payhip-to-sell-digital-products.md) - High fees? Slow payouts? No content hosting? This is why I moved my digital product shop to Payhip and everything I love about them.
- [beehiiv's CEO backs a MAGA candidate but don't pack your bags just yet.](https://www.revenuerulebreaker.com/beehiivs-ceo-backs-a-maga-candidate-but-dont-pack-your-bags-just-yet.md) - Tyler Denk, CEO of beehiiv, endorsed MAGA candidate Spencer Pratt in the LA mayor race on Instagram. We knew this was coming. But it's not anything like what's happening at Substack.
- [The Business Underdog Bundle is NOW LIVE!](https://www.revenuerulebreaker.com/the-business-underdog-bundle-is-now-live-get-50-off-revenue-rulebreaker-and-hype-yourself.md) - The line between keep going and stop forever is razor fucking thin.
- [New perk unlocked: Free Legends classified ads](https://www.revenuerulebreaker.com/new-perk-unlocked-free-legends-classified-ads.md) - New fun ways to promote your stuff with Legends classifieds
- [How to grow — and own! — your email list as an author](https://www.revenuerulebreaker.com/how-to-grow-and-own-your-email-list-as-an-author.md) - Amazon isn't going to help you find your audience. M.G. Herron walks us through how to grow a mailing list of book buyers from scratch.
- [Open mic: Are you team organic or team paid growth?](https://www.revenuerulebreaker.com/open-mic-are-you-team-organic-or-team-paid-growth.md) - Share how you think about organic vs paid growth when it comes to building your audience
- [This is how our community is growing their newsletter lists](https://www.revenuerulebreaker.com/this-is-how-our-community-is-growing-their-newsletter-lists.md) - The number one question I get asked is "how do I grow my newsletter?" so I asked our community and here's what you said.
- [My credibility vanished when I relocated to New York. This is what I did to rebuild it.](https://www.revenuerulebreaker.com/my-credibility-vanished-when-i-relocated-to-new-york-this-is-what-i-did-to-rebuild-it.md) - Nóra Árvai tells us how she started over professionally when all her degrees, connections and accomplishments lost their meaning
- [Are you over-monetizing your audience? How do you know?!](https://www.revenuerulebreaker.com/are-you-over-monetizing-your-audience-how-do-you-know.md) - Share how you think about balancing sales with trustbuilding activities
- [Announcing: The Rulebreaker Book Club!](https://www.revenuerulebreaker.com/announcing-the-rulebreaker-book-club.md) - Come read fun business books with us and talk about how to apply them to your work. Non-fiction FTW!
- [You need a newsletter landing page](https://www.revenuerulebreaker.com/you-need-a-newsletter-landing-page.md) - If you have a newsletter, you need a newsletter landing page. Stop making people dig around for where to sign up and get your visitors on your list! Here's what you should include
- [Best alternatives to Substack](https://www.revenuerulebreaker.com/best-alternatives-to-substack.md) - Where to move your newsletter, blog, podcast and move if you're migrating away from Substack or starting fresh
- [Why these Toronto entrepreneurs are selling out their networking events (and how you can do it too)](https://www.revenuerulebreaker.com/why-these-toronto-entrepreneurs-are-selling-out-their-networking-events-and-how-you-can-do-it-too.md) - Inside the rapid success stories of "This Mother Means Business" and "High Vibe Women"
- [Now live: Revenue Rulebreaker X Hype Yourself Epic Bundle](https://www.revenuerulebreaker.com/coming-soon-revenue-rulebreaker-x-hype-yourself-epic-bundle.md) - Lucy Werner of Hype Yourself and Lex Roman of Revenue Rulebreaker are teaming up to lift business underdogs up from May 12-16
- [Vote on the 2026 Legends Sticker Pack!](https://www.revenuerulebreaker.com/vote-on-the-2026-legends-sticker-pack.md) - Vote by WEDNESDAY APRIL 15 on which sticker designs you like best
- [I thought I had a location-flexible business. Moving countries proved I didn't.](https://www.revenuerulebreaker.com/i-thought-i-had-a-location-flexible-business-moving-countries-proved-i-didnt.md) - Why "freedom" in online business is mostly an illusion without the right structure.
- [Who is buying right now?](https://www.revenuerulebreaker.com/who-is-buying-right-now.md) - Share what kinds of clients and customers are spending money with you in this season
- [Home is where my business is](https://www.revenuerulebreaker.com/home-is-where-my-business-is.md) - Why I had to leave Los Angeles to save my business and my sanity
- [How's the business doing? Quarter in review (Q1 2026)](https://www.revenuerulebreaker.com/hows-the-business-doing-quarter-in-review-q1-2026.md) - A look inside how Revenue Rulebreaker is running with revenue, expenses, wins and failures of the first quarter of 2026
- [What are the top ways you grow your audience?](https://www.revenuerulebreaker.com/what-are-the-top-ways-you-grow-your-audience.md) - Share what's working for you when it comes to audience growth
- [I thought paywalls were unethical. This is why I started paywalling.](https://www.revenuerulebreaker.com/i-thought-paywalls-were-unethical-this-is-why-i-started-paywalling.md) - Kaitlyn Arford didn't want to charge her readers, but as her publication grew, she realized the alternative was much worse.
- [I built a fast-growing paid newsletter on Substack, accidentally deleted it, and had to rebuild from scratch.](https://www.revenuerulebreaker.com/i-built-a-fast-growing-paid-newsletter-on-substack-accidentally-deleted-it-and-had-to-rebuild-from-scratch.md) - Here’s what it taught me about platform risk, audience ownership, and why growth can go backwards before it goes forward
- [Podcasting keeps changing, but what members want to pay for never changes](https://www.revenuerulebreaker.com/podcasting-keeps-changing-but-what-members-want-to-pay-for-never-changes.md) - Eric Silver breaks down the timeless perks of a successful podcasting membership that taps into what motivates members to pay
- [Marketing in crisis: How small business owners handle the politics of promotion](https://www.revenuerulebreaker.com/marketing-in-crisis-how-small-business-owners-handle-the-politics-of-promotion.md) - 10 entrepreneurs with ties to Minneapolis, Portland, Venezuela, Lebanon, and Jordan weigh in on how they market their small business through global and local events
- [Why this writer opened a brick-and-mortar bookstore in the age of Amazon](https://www.revenuerulebreaker.com/why-this-writer-opened-a-brick-and-mortar-bookstore-in-the-age-of-amazon.md) - How a writer, a crowdfunding campaign, and a little astrology turned a daydream into a reality
- [Paid subscriptions are down. What now?](https://www.revenuerulebreaker.com/paid-subscriptions-are-down-its-time-to-explore-other-revenue-options.md) - Audience-funded writers like me have to diversity when subscriptions don't grow fast enough. Here's all the different ways I try to patch my revenue when subscriptions aren't enough.
- [Event recap: Your Next Membership Drive](https://www.revenuerulebreaker.com/event-recap-your-next-membership-drive.md) - Get the recording, workbook and recap from our event on how to run a membership or paid subscriber drive
- [The month I almost killed my membership, I raised my prices](https://www.revenuerulebreaker.com/the-month-i-almost-killed-my-membership-i-raised-my-prices.md) - Erin Harker was ready to shut it all down until a conversation made her realize maybe one last Hail Mary was worth a try
- [Event recap: How to use communities for lead gen](https://www.revenuerulebreaker.com/event-recap-how-to-use-communities-for-lead-gen.md) - Get the recording, workbook and recap from our event on using communities as a lead generation strategy to find clients and customers
- [Event recap: Workshop your sponsorship pitch](https://www.revenuerulebreaker.com/event-recap-workshop-your-sponsorship-pitch.md) - Get the recording, workbook and recap from our event on pitching sponsors and collaborators
- [Event recap: Find your next partnership](https://www.revenuerulebreaker.com/event-recap-find-your-next-partnership.md) - Get the recording, workbook and recap from our event on finding sponsors, partners and collaborators
- [Event recap: Glow up your newsletter landing page](https://www.revenuerulebreaker.com/event-recap-glow-up-your-newsletter-landing-page.md) - Get the recording, workbook and recap from our event on newsletter landing pages for list growth
- [Event recap: How to grow your newsletter](https://www.revenuerulebreaker.com/event-recap-how-to-grow-your-newsletter.md) - Get the recording, workbook and recap from our event on channels to grow your newsletter
- [You can't buy community](https://www.revenuerulebreaker.com/you-cant-buy-community.md) - What homeless encampments taught me about the difference between access and acceptance
- [I run two businesses on purpose. One pays me. One protects me.](https://www.revenuerulebreaker.com/i-run-two-businesses-on-purpose-one-pays-me-one-protects-me.md) - Vanessa Belleau takes us inside her second business and examines how it makes her first business more sustainable.
- [The quiet where money starts making sense: How a small home studio became reliable income](https://www.revenuerulebreaker.com/the-quiet-where-money-starts-making-sense-how-a-small-home-studio-became-reliable-income.md) - Fendy S. Tulodo finds a way to turn his unpredictable environment into a unique selling point for his home recording studio in Malang, Indonesia
- [Send a Legendagram! Invite a colleague you admire to our mixer](https://www.revenuerulebreaker.com/legendagram.md) - Legends can send one guest invite to our March mixer but there's a catch. It has to be anonymous.
- [Moving to Japan was a big risk: It’s also been the best thing for my freelance career](https://www.revenuerulebreaker.com/moving-to-japan-was-a-big-risk-its-also-been-the-best-thing-for-my-freelance-career.md) - Alessa Hickman was stuck personally and professionally until a move across the world unlocked new direction for her career
- [Branding while Black](https://www.revenuerulebreaker.com/branding-while-black.md) - How Sophia O'Neal managed to “Brand while Black(ish)” and avoid sinking into a trope
- [Legends Retreat 2026: We're going to Guatemala! 🇬🇹](https://www.revenuerulebreaker.com/retreat2026.md) - I'm bringing 16 Legends to Antigua, Guatemala this November. Are you in!?
- [You kiss your grandmother with that podcast title?](https://www.revenuerulebreaker.com/you-kiss-your-grandmother-with-that-podcast-title.md) - Deborah Copperud was skeptical that podcasts with swear words could be successful...until she spoke to some podcasters whose profane show titles were driving audience growth
- [Collaborative list: Black-led communities for entrepreneurs and creators you should know about](https://www.revenuerulebreaker.com/list-of-black-led-communities-for-entrepreneurs-and-creators.md) - 15+ communities, collectives and memberships for and by Black entrepreneurs. Add yours, comment on these or make suggestions for great ones to include.
- [beehiiv vs Ghost: My honest review after running a business on both](https://www.revenuerulebreaker.com/beehiiv-vs-ghost-my-honest-take-after-running-my-business-on-both.md) - Which is the right platform for your publication? I've used both. Now, I'm giving you my honest review of how they stack up.
- [So, you want to book your first sponsorship?](https://www.revenuerulebreaker.com/how-to-book-your-first-sponsorship.md) - Where to find your first sponsor, how to package, what to charge and the secret weapon my sponsors say sets me apart
- [I ran an experiment to see if I could get people to pay me to pitch them. Here’s what happened.](https://www.revenuerulebreaker.com/i-ran-an-experiment-to-see-if-i-could-get-people-to-pay-me-to-pitch-them.md) - What if discovery calls weren't free? Steph (DragonHeart) Benedetto explores making them an actual offer.
- [Should you quit social? 7 entrepreneurs on their social media free strategies](https://www.revenuerulebreaker.com/should-you-quit-social-7-entrepreneurs-on-their-social-media-free-strategies.md) - Why entrepreneurs are leaving social media now, where they're going and their warnings to us if we stay
- [Introducing The Legends Directory](https://www.revenuerulebreaker.com/introducing-the-legends-directory.md) - Get more eyes on your business and find cool new people to collaborate with—only for Legends!
- [Want to start a creative collective? Read this first.](https://www.revenuerulebreaker.com/want-to-start-a-creative-collective-read-this-first.md) - Jamie R. Cox gathered her most talented friends to form the creative collective "Strange Salt." Nothing went wrong, but nothing really went right either.
- [What are you wishing for in 2026?](https://www.revenuerulebreaker.com/legends-wishlist-2026.md) - Legends Wishlist is now live through January 31. Tell us what you want to see happen this year and maybe—just maybe—another Legend can help make it a reality.
- [What 2026 holds for us (and what to expect from me)](https://www.revenuerulebreaker.com/what-2026-holds-for-us-and-what-to-expect-from-me.md) - Everything we're going to do together this year including events, mixers, collaborations, our Legends trip and what I plan to publish
- [What it actually takes to stop trading time for dollars](https://www.revenuerulebreaker.com/what-it-actually-takes-to-stop-trading-time-for-dollars.md) - Jessica Lackey busts through the fallacy of passive income and shows us what it really takes to build a leveraged business with courses, programs and memberships
- [2025 Year in Review](https://www.revenuerulebreaker.com/2025-year-in-review.md) - Growth channels, success stories, biggest fails and revenue numbers for Revenue Rulebreaker and its publisher
- [The email that saved my business: How one bold ask tripled my rates overnight](https://www.revenuerulebreaker.com/the-email-that-saved-my-business-how-one-bold-ask-tripled-my-rates-overnight.md) - Taiwo Adepetun was overbooked and underpaid. One email send changed that.
- [We can use tech without letting tech use us](https://www.revenuerulebreaker.com/i-wouldnt-run-a-ghost-blog-without-this.md) - Ask not what your platform can do for you but what you can do with your platform
- [Why become a Legend](https://www.revenuerulebreaker.com/why-become-a-legend.md) - The Legends are a network of 350+ creative entrepreneurs playing by their own rules. They benefit from free promotion, curated collaborations, mixer invitations, retreats and so much more.
- [The Secret Santa Swap 2025: Wrapped and Recapped](https://www.revenuerulebreaker.com/the-secret-santa-swap-is-underway.md) - All the Secret Santa reveals and how this year's swap went
- [The year end reviews and rituals of seasoned entrepreneurs](https://www.revenuerulebreaker.com/the-year-end-reviews-and-rituals-of-seasoned-entrepreneurs.md) - Here's what seasoned entrepreneurs include in their year end reviews along with tons of examples and templates
- [The dirtbag's guide to the best holiday gifts for clients](https://www.revenuerulebreaker.com/the-dirtbags-guide-to-the-best-holiday-gifts-for-clients.md) - Gifts from the budget price of $5 and up for the dirtbag who still wants to show a little appreciation to the people who trust them enough to hire them
- [What US-based entrepreneurs are doing for healthcare in 2026 besides just paying more money](https://www.revenuerulebreaker.com/what-us-based-entrepreneurs-are-doing-for-healthcare-in-2026-besides-just-paying-more-money.md) - If your health insurance is going up next year, here's some alternative paths you could consider as a solopreneur or small business owner
- [I just launched a new group program. Here's exactly how it went.](https://www.revenuerulebreaker.com/i-just-launched-a-new-group-program-heres-exactly-how-it-went.md) - Amanda Laird takes us inside the initial launch of the Slow & Steady Decelerator program
- [Why entrepreneurial journalism is the next era of content creation (and why it makes sense for entrepreneurs)](https://www.revenuerulebreaker.com/why-entrepreneurial-journalism-is-the-next-era-of-content-creation-and-why-it-makes-sense-for-entrepreneurs.md) - Alexa Phillips wants you to use knowledge-driven storytelling to share your expertise and grow your business
- [Create a sponsorship report that pays for itself](https://www.revenuerulebreaker.com/create-a-sponsorship-report-that-pays-for-itself.md) - Campaign performance reports can help you keep your sponsorships running longer and paying better—here's how I do mine
- [What's next for newsletters: beehiiv wants to put you in control of your media brand](https://www.revenuerulebreaker.com/what-beehiivs-winter-release-signals-about-the-newsletter-business.md) - beehiiv's new Winter Release and what it means for your business—whether or not you're a "media entrepreneur"
- [Your invitation to the Secret Santa Swap🎅🏻](https://www.revenuerulebreaker.com/your-invitation-to-the-secret-santa-swap.md) - A mutual cross-promo opportunity to grow your newsletter and meet another Legend in your space
- [Don't want to run a sale for Black Friday? Here's what else creative entrepreneurs are doing for the holidays](https://www.revenuerulebreaker.com/dont-want-to-run-a-sale-for-black-friday-heres-what-else-creative-entrepreneurs-are-doing-for-the-holidays.md) - Fresh ideas for packaging and promoting your work this holiday season featuring over 20 creative business owners who don't just cut prices
- [The unbearable pressure to make every single thing you do so damn special](https://www.revenuerulebreaker.com/the-unbearable-pressure-to-make-every-single-thing-you-do-so-damn-special.md) - Long gone are the days of functional mediocrity. Everything you ship better be top notch or else, it's crickets for you pal!
- [Timeboxing for people who hate timeboxing](https://www.revenuerulebreaker.com/timeboxing-for-people-who-hate-timeboxing-with-sunsama.md) - How I plan my day (when I have no plans) with Sunsama's automated timeboxing
- [How I turned an affiliate link into a sponsorship deal](https://www.revenuerulebreaker.com/how-i-turned-an-affiliate-link-into-a-sponsorship-deal.md) - Want sponsorships, but aren't getting any bites yet? Try this path to booking your next deal.
- [Are books a revenue stream?](https://www.revenuerulebreaker.com/are-books-a-revenue-stream.md) - You've been told "don't write a book for money" but maybe there is actually money in books, even for indie authors
- [The road to 200 Legends](https://www.revenuerulebreaker.com/the-road-to-200-legends.md) - Help us hit 200 Legends during the month of October and win prizes!
- [One year’s worth of lessons from running a membership](https://www.revenuerulebreaker.com/one-years-worth-of-lessons-from-running-a-membership.md) - What happens when you decide to launch a membership to your audience of 7 years? Maliha from The Side Blogger explains what to watch out for.
- [Meet the new Revenue Rulebreaker](https://www.revenuerulebreaker.com/meet-the-new-revenue-rulebreaker.md) - What you can expect from this blog, newsletter and network in 2025-2026
- [Which platform should I use for my newsletter business?](https://www.revenuerulebreaker.com/which-platform-should-i-use-for-my-newsletter-business.md) - A rundown of newsletter, blogging, membership, payments and tip jar platforms for creators
- [Why the daily planner Sunsama is beloved by entrepreneurs with ADHD](https://www.revenuerulebreaker.com/this-daily-planner-is-beloved-by-entrepreneurs-with-adhd.md) - I was sick of everything taking 10x longer than it should. Here's how I changed my daily work routine.
- [Why didn't anyone take me up on this!?](https://www.revenuerulebreaker.com/why-didnt-anyone-take-me-up-on-this.md) - A roadtrip story for people whose promotions didn't work to bring in buyers (sad) but who are going to turn it around (hooray) with a few strategic stops
- [The gear that powers my full time traveling office](https://www.revenuerulebreaker.com/the-gear-that-powers-my-full-time-traveling-office.md) - 7 pieces that I use while working on the road as I travel Central and South America this year
- [Where are the Legends going in 2026?](https://www.revenuerulebreaker.com/where-are-the-legends-going-in-2026-2.md) - Our big trip and new perks as we celebrate the 1 year anniversary of Legends
- [The everexpanding perks of being a Legend](https://www.revenuerulebreaker.com/the-perks-of-being-a-legend.md) - List of new perks we unlock as Legends grows
- [What's your tip jar for?](https://www.revenuerulebreaker.com/whats-your-tip-jar-for.md) - 5 ways to actually make money from your tip jar featuring independent publishers using them well
- [Is this work-life balance?](https://www.revenuerulebreaker.com/is-this-work-life-balance-made-with-sunsama.md) - The one thing that changed how I spend my days
- [Your first 90 days as a media entrepreneur](https://www.revenuerulebreaker.com/your-first-90-days-as-a-media-entrepreneur.md) - A plan of action from pre-launch through your first three months of your newsletter, podcast or video channel
- [Don't launch with monthly subscriptions](https://www.revenuerulebreaker.com/dont-launch-with-monthly-subscriptions.md) - The high cost of low prices will grind you into the ground before you even get going
- [Why paid newsletters. Why now.](https://www.revenuerulebreaker.com/why-paid-newsletters-why-now.md) - Everyone has a newsletter these days so why do I still see opportunity for us?
- [Should you become a media entrepreneur?](https://www.revenuerulebreaker.com/should-you-become-a-media-entrepreneur.md) - Making media is not just for "The Media" anymore.
- [Backing indie media is not like paying for Netflix](https://www.revenuerulebreaker.com/backing-indie-media-is-not-like-paying-for-netflix.md) - Why we back indie creators and why they can't be compared to other media subscriptions
- [No Monopoly Media Week](https://www.revenuerulebreaker.com/no-monopoly-media-week.md) - How do we avoid media collapse? By being the media we want.
- [My goal setting method using Sunsama](https://www.revenuerulebreaker.com/my-goal-setting-method.md) - How I turn big goals into daily stuff I can actually do using my daily planning system Sunsama
- [How much money I made the first half of this year](https://www.revenuerulebreaker.com/how-much-money-i-made-the-first-half-of-this-year.md) - My goal was to make $90k this year through subscriptions, sponsorships and speaking. Am I doing that? Check in on my progress!
- [Why Substack's new valuation means a monopoly is brewing](https://www.revenuerulebreaker.com/why-substacks-new-valuation-means-a-monopoly-is-brewing.md) - Substack's new $1.1B valuation signals a new chapter and a point of no return for so-called independent media
- [10 Pitfalls of paid subscriptions](https://www.revenuerulebreaker.com/10-pitfalls-of-paid-subscriptions.md) - Before you launch your subscription, watch out for these 10 things that can become more trouble than they're worth fast
- [Why subscription fatigue is not our problem](https://www.revenuerulebreaker.com/why-subscription-fatigue-is-not-our-problem.md) - People are buying subscriptions. Why aren't they buying yours?
- [I set out to raise $5k from my readers this summer. Here's how it went.](https://www.revenuerulebreaker.com/how-my-summer-reader-raise-is-going.md) - Audience raises are not just for nonprofits. Inside my 2025 summer reader raise for $5k to fund my events, newsletters and more.
- [A love letter to my paywall](https://www.revenuerulebreaker.com/a-love-letter-to-my-paywall.md) - Why I love my paywall and why (maybe) you could love yours
- [Living in houses with strangers](https://www.revenuerulebreaker.com/living-in-houses-with-strangers.md) - I choose to live without stable housing. Here's what it's like staying with different people around the world.

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